This Kat has been away from his domestic lair, attending to several personal matters where even his beloved IP became momentarily of minor importance. On his way home he had the opportunity to get caught up in some reading. One article in the 4 Decem…

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McDonalds is no
stranger to bistro
cuisine, it seems
From time to time the IPKat contemplates what people do with their brands and their get-up, which do after all form a significant element of a business plan for any consumer-directed product or ser…

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