The High Court has overturned the UK IPO’s previous decision to refuse to allow the names of shopping centres to be registered as trade marks in class 35. The Court relied upon the ECJ’s decision in Praktiker Bau- und Heimwerkermärkte AG [2005] ECR I-5873, which related to retail services, finding that there was no reason in principle why a shopping centre could not be said to be providing retail services and building goodwill in its brand.